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Certain things stick out more than others

Bizarre, funny, visually-striking, or anthropomorphic things stick out more than non-bizarre/unfunny things.

Our brains tend to boost the importance of things that are unusual or surprising. Alternatively, we tend to skip over information that we think is ordinary or expected.

Bizarreness Effect

The tendency of bizarre material to be better remembered than common material.

Humour Effect

The tendency to better remember humorous items than non-humorous ones

Negativity Bias

The notion that, even when of equal intensity, things of a more negative nature (e.g. unpleasant thoughts, emotions, or social interactions; harmful/traumatic events) have a greater effect on one’s psychological state and processes than do neutral or positive things.

Related. Loss Aversion

Picture Superiority Effect

The phenomenon in which pictures and images are more likely to be remembered than words.

Self-Relevance Effect (Self-Reference Effect)

The tendency for individuals to have better memory for information that relates to oneself in comparison to material that has less personal relevance.

Von Restorff Effect (Isolation Effect)

The von Restorff effect predicts that when multiple homogeneous stimuli are presented, the stimulus that differs from the rest is more likely to be remembered.

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