What is Availability Heuristic?

Understanding Cognitive Biases

1

The tendency to overestimate the likelihood of events with greater “availability” in memory, which can be influenced by how recent the memories are or how unusual or emotionally charged they may be.

Definition

After seeing news stories about child abductions, people may judge that the likelihood of this event is greater.

Example

Everything you need to know about cognitive biases - definitions, examples, experiment.