What is Bizarreness Effect?
Understanding Cognitive Biases
Bizarre material is better remembered than common material.
“Do ya see that pier out there on the lake? I built that pier with my own bare hands, driving each piling deep into ground so that it would last a lifetime. Do they call me McGreggor the pier builder? No. But ya fuck one goat.”
Everything you need to know about cognitive biases - definitions, examples, experiment.