What is Context Effect?

Understanding Cognitive Biases


That cognition and memory are dependent on context, such that out-of-context memories are more difficult to retrieve than in-context memories (e.g., recall time and accuracy for a work-related memory will be lower at home, and vice versa).


In “THE CAT” H and A could be written with the same symbol. Yet we have little trouble reading them as “H” and “A” in their appropriate contexts.


Everything you need to know about cognitive biases - definitions, examples, experiment.