What is Frequency Illusion?

Understanding Cognitive Biases


The illusion in which a word, a name, or other thing that has recently come to one’s attention suddenly seems to appear with improbable frequency shortly afterwards (not to be confused with the recency illusion or selection bias). Also called Baader-Meinhof phenomenon.


If someone close to a person dies that person may imagine the face or bodyshape of the recently deceased on people walking by.


Everything you need to know about cognitive biases - definitions, examples, experiment.