What is Humor Effect?

Understanding Cognitive Biases

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That humorous items are more easily remembered than non-humorous ones, which might be explained by the distinctiveness of humor, the increased cognitive processing time to understand the humor, or the emotional arousal caused by the humor.

Definition

A funny scene from a movie may be brought up in a review as a memorable scene. Humor has a bizarreness effect as the punchline is often something unexpected that breaks the current thinking and mood.

Example

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