What is Illusory Truth Effect?

Understanding Cognitive Biases

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A tendency to believe that a statement is true if it is easier to process, or if it has been stated multiple times, regardless of its actual veracity. These are specific cases of truthiness.

Definition

During election campaigns, false information about a candidate, if repeated in TV commercials, can cause the public to believe it.

Example

Everything you need to know about cognitive biases - definitions, examples, experiment.