What is Mere-Exposure Effect?

Understanding Cognitive Biases


The tendency to express undue liking for things merely because of familiarity with them.


College-age students were asked to read an article on the computer while banner ads flashed at the top of the screen. The results showed that each group exposed to the “test” banner rated the ad more favorably than other ads shown less frequently or not at all.


Everything you need to know about cognitive biases - definitions, examples, experiment.