What is Picture Superiority Effect?

Understanding Cognitive Biases


The notion that concepts that are learned by viewing pictures are more easily and frequently recalled than are concepts that are learned by viewing their written word form counterparts.


This effect has been shown to occur in recognition memory tasks, where items studied as pictures are better remembered than items studied as words, even when targets are presented as words during the test phase.


Everything you need to know about cognitive biases - definitions, examples, experiment.