What is Salience Bias?

Understanding Cognitive Biases


The tendency to focus on items that are more prominent or emotionally striking and ignore those that are unremarkable, even though this difference is often irrelevant by objective standards.


The bizarreness effect, but based on things that overall stand out.


“Thus, vivid and easily imagined causes of death (for example, tornadoes) often receive inflated estimates of probability, and less-vivid causes (for example, asthma attacks) receive low estimates, even if they occur with a far greater frequency (here, by a factor of twenty).”  – Richard H. Thaler

Everything you need to know about cognitive biases - definitions, examples, experiment.