What is Von Restorff Effect?

Understanding Cognitive Biases

15

That an item that sticks out is more likely to be remembered than other items.

Definition

If a person examines a shopping list with one item highlighted in bright green, he or she will be more likely to remember the highlighted item than any of the others. Additionally, in the following list of words – desk, chair, bed, table, chipmunk, dresser, stool, couch – chipmunk will be remembered the most as it stands out against the other words in its meaning.

Example

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